ASH Design

ASH Design began life in Paris about twelve years ago, settling in London in 2010. Clients can expect an eye for the artisan, with bespoke, carefully choreographed and detailed residential interiors. With an amassed international knowledge of the design industries in both Europe and America, and a working infrastructure throughout, ASH has the contacts and know-how to produce turn-key projects in any part of the world.

An inherently French point of view comprising a masterly mix of modern design with a contemporary edge and a sound understanding of the luxury industry ASH Design brings to life, in every sense, the evolving aspirations of the client brief. ASH Design is headed by Founder & Creative Director Sharon Elalouf and Operations Director Amanda Ibgui.

The Team

  • Sharon Elalouf

    Founder and Creative Director

    Sharon Elalouf with 15 years industry experience and a Diploma in Interior Design has a hands on approach from the interior concept stage right through to the delivery. Well travelled, and family oriented, her eye for detail is shaped by practicality and is the foundation for all projects.

  • Amanda Ibgui

    Operations Director

    Amanda Ibgui is a Partner who is responsible for Project Management and Finance Control as well as new business. The core of her work is ensuring that the client’s vision is delivered on time and on budget. Amanda has 11 years experience in four countries.

Our Four Staged Process

  • The project brief

    At Ash Design we pride ourselves on a seamless design process, we are the conduit for our clients’ own vision and each design is individually tailored to reflect their lifestyle.

    We commence with a design discussion to hear your project brief and will show you examples of our work to help you visualize and align your initial concept with Ash Design.

    We prefer to get involved at an early stage and review Architect’s drawings which we can work with to consider and maximize the space for considered and bespoke interior design elements.

    The purpose of the initial meeting is to discuss your vision, your proposed budget and your timeline.

  • Presentation

    We use the client’s brief and our expertise to create a visual idea of our design inspiration, chosen materials, colours and key Interior Architectural ideas. It is an opportunity for feedback, amendments and agreements to be made so that a clear design direction is in place for the next stage.

    Our Presentations are chargeable. Should you go ahead and appoint Ash, we will refund this amount against your project cost.

  • The commissioning & implementation of your project

    To commission your project we would require a deposit. The level of client’s involvement is entirely up to them and we are happy to lead fully, however, we would require input for the following: Detailed drawing approval, Project review meetings.

  • Installation

    Ash Design will manage the installation of your project up to a turnkey standard should this be the brief.